CIPET

Data Driven (Student applications for their JEE increased by 200%)

CIPET conducted it’s JEE in May, 2018. Using their current student database and data of all the students appearing for relevant exams in 2018, our engine created segments. Each segment was targeted in a unique way using an omni-channel approach. Compared to previous year where 5000 applications were received, 10,000+ students applied for CIPET JEE when data-driven marketing was used.


Tags

Data Driven, Advertising

Campaigns ans marketing strategies derived from various case studies.
Case Studies help us derive refined target audience

120%

Increase in Marketing ROI



3x

Increase in Brand recall value

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