We find new customers and ensure that these new audiences are relevant to your businesses goals. Lookalike modeling is the process of identifying new customers that look and behave like your current audience. It involves taking a seed audience and defining key characteristics which differentiate these. From here we smart modeling and other processes that will help to identify a new larger audience that is similar to your current customers.
Now run your ads and show them to the customers that you defined, lower volumes but higher conversions.