Mo Bhubaneswar by Nite was Bhubaneswar’s first ever night marathon organised by YI Bhubaneswar chapter. The event was set to happen on 19th January, 2019. Their digital campaigns began on 4th January. The target was to receive 2000+ registrations. Using social media creative advertising and influencer marketing combined with age, gender and occupation based targeting, we were able to get more than 3000 registrations is just 15 days.
Creative Design, Influencer Marketing, Omni-channel Marketing, Digital Strategy, CRO
Registrations achieved over the span of 16 days
Increase in Brand recall value